Claru launches Online AI Easy Read Converter
Making documents accessible in minutes, not weeks
FOR IMMEDIATE RELEASE
Date: 15/10/2025
Claru launches its AI-powered Easy Read conversion tool: making documents accessible in minutes, not weeks
Manchester, UK
Claru (https://claru.co.uk) today announces the public launch of its AI-powered Easy Read conversion tool, designed to help public-facing organisations to transform documents into accessible, learner-friendly formats in minutes, not weeks.
In an era when inclusion is no longer optional, Claru offers a streamlined approach to accessibility. Using UKAAF (UK Association for Accessible Formats) principles as its foundation, Claru enables users to:
- Upload PDF, DOC, DOCX or text documents, or enter a URL
- Define the intended reader group and select key topics to guide the conversion
- Generate an Easy Read version with simplified language, relevant supporting images, and a clear layout
- Receive a detailed readability metrics certificate comparing pre- and post-conversion
Claru was conceived because current Easy Read creation processes are fundamentally flawed: they often take more than a week to produce, even for short documents, and cost hundreds or thousands of pounds.
Claru's conversions are ready in minutes and start at £2, allowing organisations to create Easy Read versions of their documentation proactively, not reactively.
"Many organisations offer to provide accessible documentation, but they don't create these documents in advance, which leads to long wait times for service users and unpredictable costs for the organisation itself," says Calum Johnson, Claru's founder.
"For many businesses, the choice isn't AI versus human-created Easy Read, but rather AI versus the original, complex document, as costs and timescales are frequently prohibitive and leave organisations without the resources to create accessible documentation.
"According to the NHS, the UK's average reading age is 9. That means everyone in the UK could benefit from simpler, clearer information.
"Claru democratises Easy Read so that everyone, regardless of resources, can access important information when they need it, and in a format that suits them."
Why this matters now
- Public bodies in the UK are increasingly required to provide accessible information; failure risks exclusion, reputational harm, and non-compliance;
- Many organisations rely on external accessibility agencies, which are often expensive and slow;
- By removing technical and financial hurdles, Claru offers even small organisations a way to meet accessibility needs, and resolves the tension between cost and demand.
Early access
Throughout October, Claru is totally free. Users can try unlimited conversions free of charge. In exchange for this free access, the Claru team are inviting feedback via hello@claru.co.uk
Availability
The service is accessible via the web (no software installation required).
Claru supports various document types and uses smart image selection logic to provide relevant supporting pictures.
Users should not upload documents containing sensitive personal data, as AI processing uses third-party models. However, public domain documentation or templated letters and reports are safe to provide. All outputs should be reviewed before external use.
Media / Interviews
Calum Johnson, Claru's founder, is available for interviews, demos, and guest contributions on digital inclusion, accessibility, and civic tech.
About Claru
Claru is a Manchester-based online accessibility tool built to empower public sector organisations, non-profits, educational institutions, and other businesses seeking to improve their communication.
Formerly a team manager at one of the UK's largest translation, interpreting, and accessibility companies, Calum Johnson has seen first-hand the challenge facing organisations whose best intentions are thwarted by logistical or financial pressures.
Grounded in UKAAF standards, Claru aims to reduce the cost, time, and friction of producing Easy Read documents – making accessible content achievable, not aspirational.