What is Plain English ?

A guide to clear, direct writing that everyone can understand

Plain English in simple words

Plain English is writing that is clear, direct, and easy to understand the first time you read it. It uses simple words, short sentences, and a logical structure. It removes jargon and unnecessary complexity.

25%
of UK adults have low literacy skills, making clear writing essential (Literacy Trust)
2010
Equality Act requires accessible communication for people with disabilities (Gov.uk)
74%
of people prefer clear, straightforward writing over formal or technical language (Plain English Campaign)
1979
Plain English Campaign founded — over 40 years of championing clear communication in the UK

Who benefits from Plain English ?

Plain English helps everyone

Plain English is not just for people who struggle with reading. It helps everyone — including experts — to read faster and understand more.

Employees and Staff

HR policies, health and safety documents, and staff handbooks are easier to follow when written clearly. Staff are more likely to actually read them.

Customers and the Public

Terms and conditions, product guides, and service letters are understood far better when they use plain language. Fewer complaints, more trust.

People Dealing with Officialdom

Council letters, benefit notices, and legal documents are often needlessly complex. Plain English removes the barrier and reduces stress for the reader.

People for Whom English is a Second Language

Clear, simple English is far easier to follow for people who did not grow up speaking English. Complex sentences and jargon create unnecessary barriers.


The six Plain English principles

These are the core rules of Plain English writing. They are simple — but they make a huge difference.

1

Short sentences

One idea per sentence. Aim for 15 to 20 words at most. Long sentences are hard to follow.

2

Simple words

Choose common, everyday words. "Use" instead of "utilise". "Help" instead of "facilitate". "End" instead of "terminate".

3

Active voice

"We will contact you" not "You will be contacted". Active voice is clearer, shorter, and more direct.

4

No jargon

Avoid technical terms, acronyms, and specialist language unless your reader is an expert. If you must use a term, explain it.

5

Clear structure

Use headings, bullet points, and white space. Readers scan before they read. Good structure helps them find what they need.

6

Write for the reader

Think about who will read this. What do they need to know ? What do they already know ? Write for them, not for yourself.


Before and after examples

See how Plain English makes a real difference to real Documents.

Example 1 — HR Policy

Before (complex)

"Employees are required to ensure that any absence from the workplace is communicated to their line manager in a timely manner in accordance with the organisation's absence management policy and procedures as documented herein."

After (Plain English)

"If you cannot come to work, tell your manager as soon as possible. Do this before your shift starts if you can."

Example 2 — Legal Letter

Before (complex)

"Pursuant to the aforementioned agreement and in accordance with the statutory provisions applicable hereto, the party of the first part hereby notifies the party of the second part of its intention to exercise its rights under clause 4(b) of the contractual arrangement previously entered into between the parties."

After (Plain English)

"We are writing to let you know that we are using our rights under clause 4(b) of our contract. This is the clause about [topic]."

Example 3 — Council Notice

Before (complex)

"Residents are advised that the scheduled maintenance activities pertaining to the municipal waste collection infrastructure will result in a temporary modification of the standard collection timetable for the forthcoming period."

After (Plain English)

"Your bin collection times will change for a short while. We are doing maintenance work on the collection vehicles. We will write to you with your new collection dates."


When to use Plain English

Plain English works well for almost any Document aimed at a general audience. Here are common examples:

Business Documents

Policies, procedures, contracts, terms and conditions, annual reports

Government & Council

Public notices, guidance documents, application forms, consultation papers

Health & Social Care

Patient information, appointment letters, care plans, service user guidance

Education

Parent communications, prospectuses, admissions information, school policies

Charities & Third Sector

Fundraising communications, impact reports, volunteer guidance, donor letters

Housing

Tenancy agreements, repair notices, estate communications, service charge statements


Plain English vs Easy Read

Both formats make Documents easier to understand. But they are designed for different audiences.

Plain English

  • Simple words and short sentences
  • No images
  • Looks like a normal Document
  • Suitable for a general audience
  • Great for HR, legal, and business use

Easy Read

  • Very short sentences and simple words
  • Includes supporting images
  • Follows UKAAF accessibility guidelines
  • Designed for people with learning disabilities
  • Required for NHS and many public bodies

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