Buying Claru
Information for procurement teams and public sector buyers
Claru is a web-based service that converts Documents into Easy Read and Plain English format.
This Page gives procurement teams the key information they need to assess Claru as a supplier. If you have a specific question, please get in touch.
Why organisations choose Claru
- Meet your PSED obligations. The Public Sector Equality Duty requires organisations to make information accessible. Claru makes this straightforward and affordable.
- No minimum spend. Pay only for the words you convert. No monthly fees, no contracts, no commitment.
- Instant output. Conversions are ready in minutes, not weeks.
- UKAAF guidelines. Every conversion follows UK Association for Accessible Formats principles.
- Cost-effective. Traditional Easy Read conversion costs £500–£1,500 per Document. Claru starts from £2.
Data & Security
- UK data residency. Documents are processed and stored in the UK.
- GDPR compliant. We are registered with the ICO and operate under UK GDPR.
- DPIA-ready. We can provide information to support your Data Protection Impact Assessment.
- No long-term storage. Uploaded Documents are deleted immediately after conversion. Output PDFs are automatically deleted after 7 days.
- No personal data required. You do not need to create an account to convert a Document.
Pricing & Commercial Terms
- Pay per word. £0.01 per word, £2 minimum per Conversion.
- No subscription. No monthly fee, no annual commitment.
- Volume pricing available. Contact us for volume discounts if you expect to convert more than 100 Documents per month.
- Invoicing available. If your organisation requires invoice-based payment rather than card payment, please contact us.
- Free first conversion. Every User gets their first Conversion free, up to 500 words.
Social Value
Claru creates measurable social value aligned to the UK Government's Social Value Model (PPN 06/20).
- MAC 4 — Equal Opportunity
- MAC 5 — Wellbeing
- MAC 3 — Fighting Climate Change
Accessibility of the Service
- Our Website meets WCAG 2.1 AA standards.
- We publish an Accessibility Statement.
- Output PDFs follow UKAAF clear print principles: 18pt body text, high contrast, left-aligned text.
Have a Procurement Question ?
We are happy to provide further information to support your procurement process. This includes supplier questionnaire responses, DPIA information, and signed Social Value Statements.